Thoughtful care, naturally considered
Fleur by Fable & Femme is a modern botanical wellness brand created to bring a little more calm, care and intention into everyday routines.
Born from Fable & Femme, Fleur takes the same straightforward, shame-free approach to wellbeing and applies it to a carefully selected range of skincare, body care and intimate care products inspired by nature.
CBD and hemp are an important part of Fleur, but they are only part of the story.
Our range can also include products formulated with naturally derived and botanical ingredients such as aloe vera, chamomile, calendula, jojoba, rose, lavender, coconut, shea butter, oat, green tea and vitamin-rich plant oils.
From nourishing face oils and refreshing facial mists to intimate lubricants and personal care, every Fleur product is chosen with one thing in mind: making everyday wellbeing feel simple, considered and enjoyable.
Botanical wellness without the noise
Natural wellness can sometimes feel unnecessarily complicated.
We believe it should be easier.
Fleur focuses on beautifully made products, clear information and ingredients you can understand. We look for thoughtful formulations that combine botanical ingredients with modern skincare and personal care without relying on exaggerated promises or the latest wellness buzzword.
Some products may contain CBD. Others might centre around aloe vera, calming botanicals, nourishing plant oils or naturally derived ingredients selected simply because they work well within the formulation.
There does not need to be a fashionable ingredient in everything.
Just thoughtfully selected products designed to fit naturally into your routine.
CBD, with confidence
Where CBD is part of a Fleur product, we believe you should feel confident about exactly what you are buying.
Every CBD product sold by Fleur is carefully selected with UK compliance in mind and contains only trace levels of THC.
Our CBD products contain 0.01% THC or less and are chosen to meet the applicable requirements for sale in the UK.
Transparency matters to us, particularly when it comes to CBD and botanical products. We want you to understand what a product contains, why those ingredients have been used and how the product is intended to fit into your routine.
Clear information. Carefully selected ingredients. No unnecessary confusion.
Naturally inspired, thoughtfully chosen
For Fleur, natural does not have to mean complicated, rustic or old-fashioned.
Botanical ingredients have been used in skincare and personal care for generations, and modern formulations allow them to be incorporated into products that feel every bit as considered and enjoyable to use as the rest of your routine.
That might mean aloe vera for a lightweight, soothing formulation, jojoba and other plant oils within skincare, chamomile or calendula in gentle personal care, or rose and botanical extracts in products designed to refresh and nourish.
Rather than building Fleur around one ingredient, we want the freedom to choose products because the overall formulation makes sense.
More than skincare
For us, wellbeing is not limited to what you put on your face.
It is about feeling comfortable in your skin, looking after your body and making space for the things that make you feel good.
That is why Fleur brings skincare, body care and intimate care together in one carefully considered collection.
Whether it is a few drops of botanical face oil at the end of a long day, a refreshing facial mist as part of your morning routine or an intimate product designed with comfort in mind, Fleur is about small moments of care that feel genuinely worthwhile.
Part of Fable & Femme
Fleur is proudly part of Fable & Femme, an independent UK business founded with a simple belief: personal and intimate wellbeing should feel normal, approachable and free from embarrassment.
Fable & Femme focuses on modern intimate wellness.
Fleur takes those same values into the world of botanical skincare, body care, CBD and intimate care.
Different name. Different collection. Same standards.
Welcome to Fleur
Care does not need to be complicated.
Sometimes it is simply about finding products you enjoy using, understanding what is in them and taking a little more time for yourself.
Welcome to Fleur by Fable & Femme.
Botanical care, beautifully considered.